Andrew Garcia over at eweek has a great post predicting a small number of big events in 2010. Read on past Andrew’s take on Windows 7 for his prediction on how the apps scene will evolve. I picked up the post from NokiaSymbian’s twitter feed.

Across the board, mobile developers have expressed dissatisfaction with elements of the App store model– dissatisfaction with app approval processes, marketing outreach potential, financial returns, audience reach and the burden of having to develop for multiple platforms. Taking a more Web-based approach relieves many of these concerns, as writing good code for the mobile Web once should apply to all devices rather than a single platform.

For a model of this approach, I applaud DiVitas Networks, which this year unveiled its new Web-based mobile unified communications software.  When I tested its previous solution in late 2008, I found the experience excellent on Nokia/Symbian but a major kludge on Windows Mobile. But now, with its new Web-based approach, DiVitas has found a way to deliver the majority of the same features to all mobile platforms that offer a rich Web browsing experience.

Andrew predicts:

…. in the upcoming year, I expect to see more mobile developers adopt Web development as their primary delivery vector rather than OS- and platform-specific development

Craig Mathias is a fan too of the DiVitas approach.

There’s no software to load here, and instant support of a broad range of key handsets. Client behavior is uniform across handsets, minimizing the training and support load and maximizing flexibility.

Another view might be that prior to apps stores developers had to negotiate with carriers and hope they offered something with a substantial enough impact on carrier revenues to get taken seriously.

I sat down with the folks at Good Technology a couple of weeks back to hear about their enterprise mobile apps. Good deployed its apps in 500 enterprises in December alone. So enterprise apps seem to be on the upramp too.

The trend DiVitas and Good are promoting is bring your own phone to work, rather than enteprises buying for you.

Robert Scoble covered the apps vs browser issue a couple of weeks back, noting the rise of HTML 5 in place of apps  “…. yesterday another one came along from Nextstop, which is a cool new app for sharing cool things to do near you (great for travelers to check out) and they, too, decided on HTML5….” Via Scoble here is a short debate on readwriteweb.

Here’s an interesting take from WapReview:

There definitely are services that work better as installable apps. For example, mapping applications need low level access to the screen for performance reasons and  navigation and IM clients need to do real time notifications.  But other types of applications like RSS readers, social networking clients and services that publish news, sports and weather information can deliver a user experience in the browser that is as good or a better than that provided by an installable app.

Finally this video from Scobelizer covers some of these issues in a discussion with Rich Wong, of Accel  Partners, one of the most successful investors of 2009 looking ahead to 2010.